The app was part of a broader initiative called Porsche Car CV: a digital product concept aimed at creating value for Porsche owners by improving vehicle transparency, increasing resale value, and enhancing long-term engagement with the brand. The idea was born out of customer feedback — Porsche owners wanted easier access to their vehicle’s maintenance history, personalized service reminders, and a way to connect directly with the brand and with other owners.
From the start, it was clear this wouldn’t be a conventional design exercise. Porsche came to the agency with a defined but ambitious brief: deliver an actual prototype that simulates the user experience as realistically as possible. The prototype included core functionality like:
Vehicle overview (battery status, mileage, tyre pressure)
Health check & digital maintenance log
Service planning & recommendations
Ownership history and value tracking
Community-style features for data sharing and comparison
After handoff, Porsche tested the app internally with a closed beta group. We weren’t part of the follow-up phase, so I don’t know how the project evolved — but it stands out as one of the most structured and ambitious early-stage product experiments I’ve contributed to.
Once the app prototype was delivered, I stayed involved on a more flexible basis — occasionally helping out with other design tasks, including a backend-heavy internal dashboard used for tracking fleet metrics and part reliability.
Vytautas Kaleinikas