DIGETIERS SPICE
Porsche — Prototype app for customer experience
I was tasked with designing a fully functional iOS app prototype for Porsche — not just a clickable mockup or deck, but a working app they could install on devices and hand over to real users for feedback. Work was done via an agency - Digetiers.Spice
Role
Lead UI/UX designer on a functional prototype
DURATION
2 months from brief to working iOS build
DELIVERABLE
Fully interactive app built with Porsche design system
TESTING
Distributed to Porsche beta users for evaluation
The app was part of a broader initiative called Porsche Car CV: a digital product concept aimed at creating value for Porsche owners by improving vehicle transparency, increasing resale value, and enhancing long-term engagement with the brand. The idea was born out of customer feedback — Porsche owners wanted easier access to their vehicle’s maintenance history, personalized service reminders, and a way to connect directly with the brand and with other owners.
From the start, it was clear this wouldn’t be a conventional design exercise. Porsche came to the agency with a defined but ambitious brief: deliver an actual prototype that simulates the user experience as realistically as possible. The prototype included core functionality like:
Vehicle overview (battery status, mileage, tyre pressure)
Health check & digital maintenance log
Service planning & recommendations
Ownership history and value tracking
Community-style features for data sharing and comparison
After handoff, Porsche tested the app internally with a closed beta group. We weren’t part of the follow-up phase, so I don’t know how the project evolved — but it stands out as one of the most structured and ambitious early-stage product experiments I’ve contributed to.
Once the app prototype was delivered, I stayed involved on a more flexible basis — occasionally helping out with other design tasks, including a backend-heavy internal dashboard used for tracking fleet metrics and part reliability.
